www.utopiabagelsny.com

BAGEL AMBASSADOR RATING: 9.9/10

Utopia Bagels was founded in 1981 as a neighborhood establishment in Whitestone, Queens. They’ve become industry leaders thanks to their impressive operation that hand-rolls over 100,000 bagels per week, plus a dynamic online presence. After 40+ years exclusively in Queens, they recently opened a second shop in Manhattan.

LOCATIONS

Whitestone, Queens; Murray Hill, Manhattan; Long Island City, Queens (opening 2025)

WHY THEY ARE NOTABLE

Award-Winning Quality: A peak Utopia bagel is the best bagel I’ve ever had. It has a thin, crispy shell with a perfectly doughy interior. A 48-hour fermentation leads to a rich flavor, not too sweet and not too salty. Don’t just take my word for it, the experts agree: Utopia was crowned winner of the Best Bagel at BagelFest 2024, a blind plain bagel taste test among the best bagel shops in the world.

High-Volume Craftsmanship: Utopia hand-rolls over 100,000 bagels per week during peak season. Since their bagel rollers work for them full time (whereas most other hand-rolled shops employ freelancers), it helps ensure consistently excellent bagels, and means you can get a warm, freshly baked bagel at any time of the day - from 5am until close at 4pm (in Whitestone, at least). They have crazy high volumes because of a diverse mix of channels, from retail customers to wholesale clients like Freshdirect and a national audience via Goldbelly.

Media Powerhouse: Utopia Bagels has been spotlighted by BuzzFeed’s Worth It, Eater’s The Secrets Behind One of New York’s Best Bagels, and Action Bronson’s F*ck, That's Delicious, racking up tens of millions of views and gaining national and international attention. They’ve also grown one of the largest social media followings of any bagel shop on Instagram and TikTok, and even launched a dedicated podcast, “Not Just Bagels.” They’ve popularized many viral bagel motifs, including the “Knock Test” and giant pizza bagel.

Family-Owned Heritage: Utopia Bagels is operated by the Spellman family, helmed by Scott, a larger-than-life character, Katina the bedrock and foundation of the family, and their son Jesse, a social media savant. Since buying into the business a decade ago, the Spellmans’ leadership has transformed Utopia from a run-of-the mill neighborhood bagel shop into internationally recognized industry leaders. I believe the secret to their success is two-fold: they treat every single person who walks through their door like family, and at least one of them is in the shop working the front lines every single day.

Commitment to Tradition and Quality: Utopia excels in the details – for example, they’ve built enough walk-in space to ensure every bagel has enough time to cold ferment for 48 hours, and hand-slice their smoked fish (whereas most other shops get their fish pre-sliced). When it comes to distinguishing yourself from the best in the world, the little details add up to a big advantage.

Haters Will Say: The new location in Manhattan hits different. While it’s the same bagel (they are made in Whitestone and transported to the other location via refrigerated truck), it’s true the new shop's modern vibe is different from the OG location. If you’re a true breadhead, make the pilgrimage to Whitestone for one of the best bagel experiences you’ll ever have.

www.popupbagels.com

BAGEL AMBASSADOR RATING: 9.4/10

PopUp Bagels was founded in 2020 in Westport, CT. Born out of pandemic boredom by founder Adam Goldberg, in a few short years, PopUp has established themselves as one of the top bagel brands in the country. They have a unique business model centered around small batch, hot bagels that differentiates them from competitors while enabling them to expand rapidly

LOCATIONS

Various in Connecticut, New York City, Long Island, Florida, Massachusetts, and more.

WHY THEY ARE NOTABLE

Small-Batch, Hot Bagels: PopUp specializes in hot, small-batch bagels with a minimalistic approach that maximizes the best part of a bagel eating experience: eating a hot one right out of the oven. They are smaller and less dense than traditional New York bagels, which allows you to eat one without feeling too full (or several guilt free).

Streamlined Menu: They offer a simple menu of 5 bagel flavors and 4 spreads, and don’t make sandwiches. You buy 3, 6, or 12 bagels with pre-packed schmears (including a rotating weekly special), and are encouraged to “Rip, Grip, and Dip.” While this rubs some people the wrong way, it helps keep their operation incredibly streamlined and efficient so you’ll never have to wait too long. You can also pre-order to skip the line.

Buzz-Worthy Brand: PopUp Bagels has cultivated major social media attention and celebrity endorsements, too numerous to count. Highlights include investors like Hollywood film producer John Davis, actor Paul Rudd, athletes Michael Phelpps, Michael Strahan, and the Watt Brothers, among others. PopUp is an absolutely world-class hype and media machine.

Award-Winning Excellence: PopUp shocked the world when this unknown Connecticut popup shop won “Best Bagel” at the Brooklyn BagelFest in 2021, beating out dozens of iconic New York bagel institutions. Repeating as champions again at BagelFest 2022 proved that this was no fluke - they truly are among the best of the best.

Rapid Expansion and Funding: PopUp raised $8M in Series A funding in 2023 - unheard of for a bagel brand. They followed that up with an undisclosed Series B in 2024, giving them the firepower to focus on nationwide franchising.

Super Efficient Operation: In contrast to the traditional hand-roll, kettle boil, bake in deck ovens, PopUp poke a hole in a dough ball, boil in small pots, and bake in convection ovens on parchment-lined trays. This setup requires minimal footprint and upfront investment, which is helping enable their rapid expansion.

Curated Customer Experience: The branding has been meticulously thought out, from the packaging, to the shop design, to the clubby music. Their locations are designed with small front-of-house spaces that encourage lines - lines beget lines, after all - feeding the flywheel of buzz and demand.

Haters Will Say: Critics argue that PopUp’s emphasis on serving hot, fresh bagels is just a way to mask their flaws, with some even claiming that it’s not a “real” bagel. But to the haters, I say this: PopUp has cracked the code that a hot bagel equals a great experience, and they deliver on that promise with each bagel they serve.

www.ess-a-bagel.com

BAGEL AMBASSADOR RATING: 9.1/10

Founded in 1976, the name "Ess-a-Bagel" is derived from the Yiddish word "ess", meaning "eat," so it literally translates to "Eat a bagel"! And eat a bagel we shall. Ess-a pioneered the big fluffy bagels that New York bagels are known for today.

LOCATIONS

Murray Hill, Midtown East, Midtown West, Dumbo (Time Out Market), Newark Airport, NJ

WHY THEY ARE NOTABLE

Iconic New York Institution: Widely regarded as one of NYC’s top bagel shops, Ess-a-Bagel has become a go-to for tourists seeking a true New York bagel experience. This was the very first New York bagel I ever had when I visited the city at 16 years old, and is the bagel that made me fall in love with New York bagels. I know I am not alone. In the past few years, Ess-a has leveraged their brand to grow beyond their retail footprints in the city, now offering wholesale options, nationwide shipping through Goldbelly, and even making it into the Newark Airport.

Pioneers of the Big Bagel: Ess-a-Bagel is famous for its massive 7-8 oz bagels. Before Ess-a, the average New York bagel was 3-4 oz. Ess-a’s massive leap in bagel size helped popularize the bagel as a sandwich - a surprisingly recent development in the bagel’s history (retail bagel shops didn’t start selling sandwiches until the 80’s). Despite the size, they don’t sacrifice on taste, delivering that crunchy outside and malty, doughy interior New York bagels are known for. The impact of Ess-a-Bagel on the industry cannot be overstated, earning them a Lifetime Achievement award at the 2024 New York BagelFest.

Broad Media Recognition: Ess-a-Bagel is frequently featured in mainstream media, like the New York Times’s How Many Bagels Does It Take to Keep a Place in Business? adding to its reputation and iconic status.

Female Led, Family Business: In an industry dominated by men, Ess-a-Bagel’s CEO Melanie Frost has led their impressive growth over the past decade. Her cousin, Beverly, runs the original 1st Ave location.

Insider Tip: Each Ess-a-Bagel location has a secret “express line” if you’re only ordering bagels and cream cheese (no sandwiches). The best part? These tend to be the freshest bagels out of the oven.

Haters Will Say: bagels are only seeded on one side, they microwave their eggs, and its a tourist trap. The first point is a legit gripe. To the others, we say avoid the line with the above tip. Don’t go to Ess-a for an egg sandwich.

www.russanddaughters.com

BAGEL AMBASSADOR RATING: 8.8/10

Founded in 1914 on the Lower East Side of Manhattan, Russ & Daughters is a legendary New York institution, celebrated for its classic Jewish appetizing foods and commitment to quality that spans over four generations. I won’t lie, I didn’t used to think their bagels were anything special, but recent encouragement from aficionados got me to visit again and I’m glad I did. 

LOCATIONS

Lower East Side (original location), Russ & Daughters Café (Lower East Side), Brooklyn Navy Yard (production facility with retail shop and counter service), Hudson Yards

WHY THEY ARE NOTABLE

A Century of Tradition: Established by Joel Russ and named in honor of his three daughters, Russ & Daughters is a pioneer in Jewish appetizing foods, specializing in smoked fish, caviar, and bagels with traditional spreads.

Iconic Menu: Known for its premium smoked salmon, hand-sliced to order, as well as an array of other classic offerings like herring, whitefish, and house-made cream cheeses. Their bagels, bialys, and babka are revered staples of New York’s culinary scene.

Legacy and Family-Owned: Now operated by the fourth generation of the Russ family, the business remains family-owned, with a deep respect for heritage and authenticity that has kept it a staple in New York City.

Cultural Icon: Russ & Daughters is a cultural icon, frequently featured in media from The New York Times to Anthony Bourdain: Parts Unknown. It’s also the only “appetizing” store to appear in the Smithsonian Museum of American History.

Expansion with Integrity: Despite modern expansions, including cafés and a production facility, Russ & Daughters has retained its old-world charm. Each location preserves the essence of the original shop while adding a contemporary twist.

Online and Nationwide Shipping: With an expanded online presence, Russ & Daughters offers nationwide shipping, bringing their famous lox, bagels, and baked goods to fans across the U.S.

Commitment to Craftsmanship: They uphold traditional methods, from hand-slicing smoked fish to carefully sourcing the finest ingredients, including premium-grade salmon and custom-blended cream cheese. While known for their classic offerings, Russ & Daughters only began making their own bagels about 10 years ago as part of their thoughtful expansion, adding a new dimension to their heritage.

BAGEL AMBASSADOR RATING: 8.7/10

EDITORS NOTE: These rankings were compiled before Absolute Bagels' sudden closure in December 2024. Their spot on this list remains as a tribute to their legacy.

Started by Sam Thongkrieng, a former employee of Ess-a-Bagel, Absolute Bagels has been an Upper West Side institution for over three decades. Many Upper Westsiders will fight to the death to defend its claim as the best bagel in the city.

LOCATION

Upper West Side, Manhattan

WHY THEY ARE NOTABLE

A True Upper West Side Staple: Anyone who grew up on the UWS will tell you Absolute is NYC’s best bagel spot - and they’ve got a case to make. They make relatively small bagels with a thin, crackly crust and a perfectly chewy interior, tossed (almost recklessly) into a big steaming pile of hot bagels, whose aroma envelops you when you get to the front of the line.

No-Frills, Old-School Vibe: Absolute Bagels sticks to the basics with a classic, no-frills approach. It’s cash-only, has no online ordering or website, limited social media presence, a pared-down cream cheese selection, and one dedicated location. I doubt that’ll ever change.

The Line: Peak times (e.g. weekend mornings) guarantee extensive lines, often stretching along the block. This line is notorious enough that when it unexpectedly switched directions from North to South a few months ago, it became a huge local story.

Haters Will Say: Some argue that the long weekend line isn’t worth the wait - and they’ve got a point. Few if any bagels are worth a 45+ minute wait in my opinion, so try to visit off-peak.

www.bagelpub.com

BAGEL AMBASSADOR RATING: 8.6/10

Bagel Pub has great bagels, the best cream cheese selection in New York City, and plenty of locations throughout Brooklyn and Manhattan, making them a solid contender. I was devastated to learn that they’re not actually a Pub—how cool would that be? Bagel shop by day, bar by night, serve leftover bagel chips and bagels as a bar snack. I digress…

LOCATION

West Village, Chelsea, Garment District, Park Slope (9th Street), Park Slope (7th Avenue), Crown Heights, Sunset Park

WHY THEY ARE NOTABLE

Exceptional Cream Cheese Selection: Bagel Pub’s gorgeous cream cheese display is so over the top it looks like a gelateria. The dizzying array of flavors—almost all of which I can personally vouch for, except for Cookie Monster—set them apart from other shops in the city.

Quality Bagels: Their bagels are fluffier than doughy, but not overwhelmingly puffy. It’s a quite nice textural balance that complements their diverse spreads.

Local Artistry: They've commissioned local artists to re-create famous artworks to be bagel-themed. Highlights include Van Goh’s Bagelflowers, Dalí’s Melting Lox, Leutze's George Bagelton Crossing the Delaware, and of course, da Vinci’s Bagel Lisa.

Must-Try Pairing: I highly recommend their pumpernickel everything bagel paired with one of their specialty cream cheeses. My favorites are the cucumber dill and za’atar. Most of the time I’ll order 2-3 ¼ lbs of cream cheese and a few bagels so I can mix and match.

Haters Will Say: The service leaves room to be desired. I’ve found this can be hit or miss depending on the location. Personally, I’ve found the staff are nothing but delightful at their Chelsea location, the starting location for our Classic NYC Bagel Tour.

www.bagel.market.com

BAGEL AMBASSADOR RATING: 8.6/10

Founded in 2020, Bagel Market is a rising star of the New York bagel scene. They finished top 3 up in BagelFest’s Best Bagel competition two years in a row (runner up in 2023, 3rd place in 2024). There’s nothing particularly flashy about them, but they make good bagels and sandwiches at reasonable prices.

LOCATIONS

Midtown West, Grand Central, Hell’s Kitchen, Financial District, Wall Street (opening 2025)

WHY THEY ARE NOTABLE

BagelFest Honors: Bagel Market finished in the top 3 at BagelFest’s “Best Bagel” competition, a blind plain bagel taste test, for two consecutive years—taking runner-up in 2023 and third place in 2024.

Award-Winning Sandwiches: Their “Signature #1” sandwich—bacon and sausage egg and cheese on a bagel—was voted Best Sandwich in the Country in BagelUp’s 2024 Bagel Sandwich Smackdown.

Viral Social Media Fame: Bagel Market gained viral and mainstream media attention when TikToker “Rainbolt,” known for pinpointing locations from obscure images, identified Bagel Market as the source of what a wannabe gatekeeper claimed was the best bagel sandwich in NYC. The story even ended up in GQ: If You Post a Delicious Bagel Sandwich on the Internet, Do You Have to Say Where You Got It?

Hands-On Bagel Classes: Bagel Market serves as the host location for NYC Bagel Tours' Artisan Hands-On Baking Classes, providing a unique educational experience for bagel enthusiasts. Bagel Market’s Midtown location, which comfortably seats 50+, is one of the largest bagel shops in NYC.

Extensive Menu Beyond Bagels: With management’s previous background in deli’s, Bagel Market boasts a diverse menu that goes beyond bagels, offering a wide range of deli favorites, salads, smoothies, coffees, and the like.

Haters Will Say: If this place is so good, how come I’ve never heard of it? Well…that’s the point of this list.

www.libertybagels.com

BAGEL AMBASSADOR RATING: 8.5/10

Liberty Bagels earned its reputation as the “Home of the Rainbow Bagel,” - but it’s what they do besides the rainbow bagel that lands them on this list.

LOCATIONS

Midtown West, Midtown East, Financial District, Jackson Heights

WHY THEY ARE NOTABLE

Master of the Rainbow Bagel: How did Liberty Bagels earn the moniker of “Home of the Rainbow Bagel”? After the inventor of the rainbow bagel, Scot Rosillo, was shut down by the New York State Tax authorities after it was revealed that he owed almost $1M in back taxes, Liberty Bagels made the astute move of scooping up their bagel roller and baker, Osiel Escobar. While rainbow bagels are virtually ubiquitous nowadays, Osiel has been making them longer and better than anyone in the world - thus making Liberty the home of the Rainbow bagel.

Award-Winning Bagels: Liberty was ranked #1 in Manhattan by Mike Varley, the man behind the most ambitious NYC bagel review project of all time, everythingiseverything.nyc (this won’t be the last time Mike’s rankings are referenced). They also won the Best of the Boroughs at Brooklyn BagelFest 2022.

Outstanding Cream Cheese & Vegan Options: Known for beautiful cream cheese displays, Liberty Bagels also offers the city’s best selection of vegan cream cheese, making it a go-to spot for all dietary preferences.

Dense & Doughy Bagels: Liberty’s bagels are dense and doughy, with the option to request a bagel “hot out of the oven” at the register—a feature you should take advantage of, as high volumes mean they bake all day long.

Must Try: The jalapeño everything bagel with avocado herb cream cheese is a standout combination. The fiery yet subtle kick of jalapeño, balanced with the creamy, cool spread of cream cheese and avocado, are a perfect complement.

Haters Will Say: Some argue the rainbow bagel is a gimmick, but I’ll say this: it’s not just about the rainbow bagels—all their bagels are delicious. And surprisingly, rainbow bagels (which, by the way, are not just plain bagels with food coloring, but have a sweeter flavor to them) are a fan favorite; over 60% of guests on our NYC Bagel Tours name the rainbow bagel with birthday cake cream cheese as their top choice.

www.tompkinssquarebagels.com

BAGEL AMBASSADOR RATING: 8.5/10

Established in 2013 in the East Village, Tompkins Square Bagels quickly became a neighborhood staple known for high-quality bagels and impressive cream cheese displays.

LOCATIONS

East Village, Union Square

WHY THEY ARE NOTABLE

East Village Favorite: A top choice for NYU students and locals alike, Tompkins Square Bagels has built a loyal following, even counting Timothée Chalamet among its fans.

Focus on Quality & Ambiance: Owner Chris Pugliese, who came from the fine dining world, was one of the first to prioritize ambiance, decor, and service in a bagel shop—a standard we now expect but was rare at the time. Every shop is decorated with works from local artists. Chris is one of the nicest owners I’ve met in the industry, and his focus on service is exemplified by his saying: “We’re not in the bagel business, we’re in the happiness business.”

Unique Offerings: Known for creative sandwiches like “The Weezer”—bacon, chorizo, egg, cheddar, any cream cheese—which started as a joke to test how ridiculous of a sandwich hungover NYU students might order—and has since become a bestseller.

Master Roller Recognition: The shop’s bagel roller, Celestino García, was featured in a fantastic New York Times, This Man Makes 3,000+ Bagels by Hand Every Day.

Must Try French Toast Bagel: I used to be completely anti-sweet bagels. The TSB French Toast bagel single-handedly converted me. I recommend it with the triple berry cream cheese, although any of the sweet cream cheeses will do. For the best TSB experience, two bagels is a must—one savory, and one French Toast for dessert.

Haters Will Say: Critics argue that the long lines of hungover NYU students aren’t worth dealing with at peak times. Try to visit during off-peak hours for the best experience.

www.bkbagel.com

BAGEL AMBASSADOR RATING: 8.3/10

Known for serving some of the largest bagels in NYC, Brooklyn Bagel & Coffee Company delivers on size without sacrificing texture or quality.

LOCATIONS

Greenwich Village, Chelsea, Astoria

WHY THEY ARE NOTABLE

Massive Bagels, Great Texture: Despite their impressive size, these bagels maintain a perfect texture and filling ratio, making them a standout for those who like their bagels big and fluffy.

Podcast with NYC Flavor: Brooklyn Bagel recently launched a podcast in collaboration with a New York Rangers player, Adam Fox, called “Bagels and Fox” adding a unique twist to their brand.

A Misnomer: Despite the name, Brooklyn Bagel has no locations in Brooklyn; you’ll find them only in Queens and Manhattan.

Crowd Favorite: While I haven’t had enough visits to form a strong personal opinion, every time I’ve gone, it’s been fantastic. Plus, I’ve heard enough trusted Breadheads claim it as their favorite that it earns a well-deserved spot high on this list.

www.shelskys.com

BAGEL AMBASSADOR RATING: 8.2/10

Established in 2011 by Peter Shelsky, Shelsky's of Brooklyn filled a void in the borough's culinary scene by offering a traditional appetizing shop reminiscent of classic New York establishments.

LOCATIONS

Cobble Hill, Park Slope

WHY THEY ARE NOTABLE

Brooklyn’s Premier Appetizing Shop: Shelsky's has become synonymous with high-quality smoked fish and traditional Jewish delicacies, earning a reputation comparable to the famed Russ & Daughters.

Innovative Bagel Flavors: Beyond classic offerings, Shelsky's offers unique flavors such as Szechuan peppercorn, salt & pepper, and pretzel, providing a distinctive twist on traditional tastes. The Szechuan peppercorn bagel haunts my dreams—in the best way possible.

Artisanal Craftsmanship: The dedication to quality is evident in their hand-rolled bagels and meticulously prepared smoked fish. Their roller was been featured in Gastro Obscura’s Meet the Indispensable Bagel Rollers of NYC.

Diverse Sandwich Offerings: Shelsky's menu extends beyond bagels, featuring a variety of sandwiches that showcase their smoked fish and deli meats, catering to a wide range of palates. A signature sandwich, the Great Gatsby, is pastrami-smoked salmon, honey mustard, horseradish cream cheese and thinly-sliced red onion on seeded rye.

Charismatic Ownership: Co-owner Peter Shelsky, a native New Yorker, brings a vibrant personality and deep passion for traditional Jewish cuisine. He is a "bialyhead" at heart: “Anything that’s good on a bagel is better on a bialy,” I’ve heard him say many times.

Haters Will Say: Expensive, small bagels. This is true, but they’re high-quality, traditional, and delicious.

www.yelp.com/bagel-hole

BAGEL AMBASSADOR RATING: 8.1/10

Bagel Hole is NYC’s most authentic old-school bagel shop, known for its smaller, denser bagels and no-frills approach.

LOCATION

Park Slope

WHY THEY ARE NOTABLE

Old-School Atmosphere: Back in the day, bagel shops consisted of no more than a few slabs of sheet rock and an oven. In that sense, Bagel Hole keeps things traditional with its minimalistic layout and brusque service. It’s a throwback to a time when bagels were simple, dense, and unpretentious.

No-Toasting Policy: Bagel Hole refuses to toast its bagels, a policy that stirred up controversy when former Mayor Bill de Blasio claimed his favorite was a toasted whole wheat bagel from Bagel Hole—a statement promptly called out as a lie. This is NYC’s second biggest political bagel controversy of the past decade, topped only by Cynthia Nixon ordering a fully loaded lox sandwich on a cinnamon raisin bagel (which did not take place at Bagel Hole, but is too relevant not to mention).

Bagel of Choice for Notable New Yorkers: Kathryn Garcia surged from polling last to runner up in the 2020 NYC Mayoral race after her favorite bagel order - from, you guessed it, Bagel Hole - went viral. The shop is also known to have supplied bagels to Russ & Daughters before they started making their own.

Brusque NYC Charm: The almost-comically rude service and strict no-toasting rule are all part of the experience (I dare you to try and snap a picture inside). As fans would say: it’s a feature, not a bug. It’s not a schtick, though—they’re really just that cranky.

Haters Will Say: Critics argue that the smaller bagels, refusal to toast, and gruff service are off-putting. But for those who appreciate an authentic New York experience, Bagel Hole is as real as it gets.

www.betweenthebagelny.com

BAGEL AMBASSADOR RATING: 8.1/10

Established in 2019 by Ben Suh, a jeweler-turned-restaurateur, Between the Bagel came about almost by accident. When pandemic construction restrictions derailed Ben’s plans to convert a bagel shop into a Korean restaurant, he pivoted into the bagel business—and infused it with his own unique flair. Combining Korean flavors with New York’s classic bagel traditions, Between the Bagel offers one of the most authentically unique bagel experiences in NYC.

LOCATION

Astoria

WHY THEY ARE NOTABLE

Korean-Inspired Bagel Creations: This is where tradition meets innovation. Their fusion sandwiches blend Korean ingredients with classic bagels, and are a must-try. Standouts include the "Seoul Meets Bagel" (SMB), featuring bulgogi, egg, cheese, kimchi, and spicy gochujang mayo, and the “Dank Ass Pork Sandwich” (DAPS) spicy Korean pork, mozzarella, grilled onions, grilled jalapeños, kimchi slaw, and gochujang mayo.

Signature Dishes: The menu includes other items you won’t find in a run-of-the mill bagel shop, like "Ben’s Balls," deep-fried panko-crusted rice balls filled with bulgogi, kimchi, and mozzarella.

Cultural Fusion: I’ve always said the bagel is the perfect canvas for culinary innovation, and Between the Bagel proves it. By combining Jewish and Korean culinary traditions, they celebrate the multicultural essence of NYC in every bite.

Community Engagement: The establishment has become a beloved spot in Astoria, in large part because of Ben’s standup comedian act from behind the counter. He’s almost always working the cash register and is not afraid to bust balls. So don’t be surprised if your delicious food comes with a side of (usually well-meaning) digs.

Haters Will Say: This is not your typical bagel joint. And you know what? They’re right. Honestly, great call from the haters. But that’s exactly the point.

www.apollobagels.com

BAGEL AMBASSADOR RATING: 8.1/10

Apollo Bagels are the cool new kids on the block. Owner Joey Scalabrino incubated the concept at Leo, his sourdough pizza shop in Williamsburg, for several years before opening Apollo’s doors in spring of 2024. Almost instantly, the shop gained fame as TikTokers and Instagrammers declared it “the best bagel in New York.” The hype machine hasn’t slowed down since, and Apollo is quickly expanding around New York City.

LOCATIONS

East Village, West Village, Williamsburg, Hoboken, NJ (coming 2025)

WHY THEY ARE NOTABLE

“California-Style” Bagels: Apollo Bagels makes high-hydration sourdough bagels with an open crumb, giving them a distinctly airy and crispy texture. They are best known for their aesthetically pleasing, open-faced sandwiches and relaxed, youthful atmosphere, which I call “California Style.”

Minimalist Menu: Their pared-down menu features just 3 bagels, 5 sandwiches, and a couple of drink options. The simplicity extends to the shop’s brand-focused, laid-back vibe, reminiscent of other modern concepts like 7th St Burger (one of Apollo’s financial backers).

Handcrafted & Small Batch: Each bagel is hand-poked right before they’re boiled in small pots and baked. I believe every order is still auto-toasted unless otherwise specified.

Trendsetter with Social Buzz: With a strong following on social media, and the first shop to successfully offer a California-style experience in NYC, Apollo has become a top destination for those seeking a trendy twist on the classic bagel experience. The lines are so long, in fact, that the landlord for their West Village location is threatening to evict them.

Haters Will Say: Critics argue Apollo’s offerings aren’t true bagels but rather bagel-shaped sourdough bread. And while the haters may have a point, the flavor and quality are hard to deny. I will say that their bagels have to be toasted and eaten almost immediately upon serving, or else the texture results in a leathery pull that becomes quite the jaw workout.

www.marksoffmadison.com

BAGEL AMBASSADOR RATING: 8.1/10

Mark’s Off Madison is renowned for offering what might be the most authentic old-school bagel experience in NYC, a taste of what a real New York bagel used to be.

LOCATION

Flatiron

WHY THEY ARE NOTABLE

NYC’s Best Old-School Bagels: Mark’s Off Madison stays true to the roots of New York bagels, crafting a smaller, denser bagel reminiscent of earlier times. These bagels are 4 oz instead of the modern 7-8 oz standard, malt-boiled for deep flavor, and made with unbleached, unbromated King Arthur flour, without dough conditioners.

Dedication to Traditional Craftsmanship: With hand-rolling and kettle boiling at the core of their process, Mark’s Off Madison goes further by emphasizing three distinct techniques that enhance authenticity: smaller size, a malt boil, and the use of high-quality flour with no preservatives.

Dense, Flavorful Bagels: This commitment to old-school methods results in a bagel that’s dense, delicious, and would likely make your grandparents say, “They don’t make 'em like they used to!”

Exceptional Weekend Bagel Brunch: Only available on weekends, Mark’s Off Madison offers a 10/10 bagel brunch experience featuring hand-sliced, paper-thin smoked fish, house-cured lox and whitefish salad, and incredible bialys.

Haters Will Say: It’s an expensive brunch. True, the brunch is on the pricier side, but what else would you expect for a ticket to a time machine, bringing you back to the days of the classic New York bagel.

www.bagel-joint.com

BAGEL AMBASSADOR RATING: 8.1/10

Bagel Joint is a husband-and-wife venture crafting traditional bagels with innovative twists out of Greenpoint, Brooklyn. Their approach merges respect for bagel tradition with a creative flair.

LOCATIONS

Greenpoint

WHY THEY ARE NOTABLE

Innovative Yet Traditional: Bagel Joint’s creations are deeply rooted in bagel tradition while introducing unique, multicultural flavors like Duck Egg and Saffron, bringing a fresh take on the classic.

Multicultural Appetizing & Jewish Baked Goods: Bagel Joint goes beyond bagels, offering a selection of Jewish baked goods, including bialys, babka, and challah.

The Willy Wonka of Bagels: Co-owner Will Sacks has earned the nickname “Willy Wonka” of the bagel world, thanks to his inventive flavor combinations and imaginative approach to bagel-making.

BagelFest Accolades: Bagel Joint made waves at their debut BagelFest, earning recognition as a Rising Star and taking home the award for Best Bialy.

Community Presence: Starting with farmers market appearances, Bagel Joint is set to open its first brick-and-mortar location in Greenpoint in December 2024, solidifying its role in the NYC bagel scene.

Haters Will Say: “But I can’t get a bacon egg and cheese!” True, it is a kosher style shop (so no pork, or mixing meat with dairy). Try their excellent tuna bacon instead.

www.oldebrooklynbagelshop.com

BAGEL AMBASSADOR RATING: 7.8/10

Located in Prospect Heights, Brooklyn, Olde Brooklyn Bagel Shoppe’s claim to fame is as the home of the za’atar bagel. This used to be my daily bagel on my commute into Manhattan.

LOCATION

Prospect Heights

WHY THEY ARE NOTABLE

Signature Za’atar Bagel: This shop makes all the traditional bagel flavors and cream cheeses, but the za’atar bagel stands out among the rest. Za’atar is a Middle Eastern spice with “an earthy, herbaceous flavor profile that gets a burst of tartness from lemony sumac and a toasty crunch and nuttiness from the sesame seeds” (Food Network). Most people I’ve shared this with love it, and it is a must-try item here.

High Praise from Connoisseurs: Mike Varley, the man who ate and rated 226 bagel shops on everythingiseverything.nyc, ranked this shop as #1 in Brooklyn. 

Ideal Location for a Park Hang: Situated near Prospect Park, it’s an excellent spot to grab a bagel before enjoying a day in the park.

Hater’s Will Say: Another spot that is a victim of its own popularity—it’s not worth the long line at peak hours. It’s on the pricier side, and last time I checked their menu doesn’t always display prices next to the items, which doesn’t engender confidence. I don’t go often since moving out of the neighborhood, and have heard the bagels have been inconsistent over the past couple years.

www.bazbagel.com

BAGEL AMBASSADOR RATING: 7.8/10

Established in 2014 by Bari Musacchio, Baz Bagel brings a nostalgic touch of Jewish comfort food to Little Italy. 

LOCATION

Soho

WHY THEY ARE NOTABLE

Signature Pumpernickel Everything: A must-try bagel that’s packed with flavor and sets them apart from the crowd.

Seasonal Cream Cheese Favorites: Their ramp cream cheese is a seasonal delight, and the beet horseradish—a nod to Passover—is equally worth raving about.

Pizza Bagel Pioneer: Baz helped settle the age-old debate on whether a pizza bagel is a bagel or a pizza (spoiler: it’s a bagel).

A Place to Linger: Baz offers a cozy dining area and counter service to help you soak in the Soho charm and enjoy more than just a grab-and-go experience.

Haters Will Say: It’s on the pricier side, and the loss of indoor seating post-COVID chipped away at some of its original charm. I’m hopeful that’ll revert now that the dining area is back.

www.thebadbagel.com

BAGEL AMBASSADOR RATING: 7.8/10

Located in Bushwick, The Bad Bagel combines a modern, spunky vibe with creative bagel-making, earning its spot as a local favorite.

LOCATION

Bushwick

WHY THEY ARE NOTABLE

Big, Fluffy Bagels: The Bad Bagel is known for its oversized, pillowy bagels that deliver on both texture and taste—a perfect base for their bold sandwiches.

Showmanship on Point: The Bad Bagel has consistently placed as a top finisher in BagelFest's “Best Bagel Presentation” award, showcasing their flair for creativity and aesthetics.

Brooklyn’s Best Recognition: The Bad Bagel earned the highest bagel score in Brooklyn from bagel expert Mike Varley, solidifying their reputation as one of the borough’s best.

Vegan-Friendly Menu: With inventive options like vegan "Jalape-ÑO-Cheddah Bagel" and plant-based spreads, they’re a great option for vegan bagel enthusiasts.

Haters Will Say: Critics might argue that the bold atmosphere overshadows the bagels themselves. But for fans of a modern bagel shop with personality, The Bad Bagel strikes the right balance.

www.bosbagels.com

BAGEL AMBASSADOR RATING: 7.6/10

Established in 2017 by Andrew Martinez and Ashley Dikos, Bo's Bagels emerged from a home-based operation to address the lack of quality bagels in Harlem.

LOCATIONS

Harlem, Washington Heights

WHY THEY ARE NOTABLE

Kings of the North: Bo's Bagels has become a beloved spot in Harlem, offering bagels that many consider the best north of Absolute Bagels. They recently opened a second location in Washington Heights.

Traditional, Petite Bagels: Their bagels are smaller, denser, and perhaps crustier than the typical fluffy New York bagel. This results in a chewy yet crispy texture that appeals to traditionalists.

Unique Everything Seasoning: I’m a big fan of their everything bagel composition, which features a medium-high density of toppings on both sides, including black sesame seeds and translucent crystalline salt.

Surprisingly Good Blueberry Bagels: I’m not a fan of blueberry bagels—blueberries are better in muffins, and there are so many superior bagel flavors—but Bo's version stands out as one of the best. It has a balanced flavor that's not overly sweet.

Excellent Creativity: Winners of “Most Creative” at the 2022 BagelFest for their “Sushi Bagel,” a black and white sesame seed bagel with ginger wasabi cream cheese, smoked salmon, cucumber and avocado.

Haters Will Say: Some people I’ve recommended this shop to have reported inconsistencies in service and bagel quality. This makes me scratch my head because I’ve never experienced that—even when showing up anonymously—but apparently they’re not as consistent as one would hope.

www.bagelpoint.com

BAGEL AMBASSADOR RATING: 7.6/10

Bagel Point opened its doors in Greenpoint in 2019, quickly establishing itself as a neighborhood staple conveniently located on top of the Nassau G stop. Known for its traditional bagel-making techniques with a twist of creativity, Bagel Point has become a go-to for Greenpointers like me, as it’s been my closest and go-to bagel shop for over four years. They recently opened a second location in the UES.

LOCATION

Greenpoint, Upper East Side

WHY THEY ARE NOTABLE

Traditional Techniques Done Right: Bagel Point’s bagels stick to the fundamentals: hand-rolled, cold-proofed, kettle-boiled, and baked fresh throughout the day. If you’re looking for a textbook New York bagel, they nail it.

Cragels & Bagel Flats for Something Different: While their classic bagels are fantastic, they offer vibrant rainbow bagels, unique cragels (half-croissant, half-bagel) and crunchy bagel flats for a little variety. An egg sandwich on a za’atar cragel is my personal favorite—the flakiness of the croissant dough mixed with the density of the bagel dough is an interesting textural combination.

Gorgeous Catering Platters: Their cream cheese & lox and fruit platters are the best in the business. Whenever I need a show-stopping spread, Bagel Point is my first call.

Halal-Friendly Options: Bagel Point is the only bagel shop I know of that is halal-certified. While that means no pork bacon for your BEC, they serve turkey bacon instead, which might not be for everyone.

Haters Will Say: Some folks don’t love being asked to order from a kiosk, and there have been mixed reviews about service during busy hours. My tip if you’re going at peak hours: order directly from the Bagel Point app. These orders seem to get prioritized over orders from third-party platforms.

www.terracebagels.com

BAGEL AMBASSADOR RATING: 7.6/10

Established in 1991, Terrace Bagels has been an institution in Brooklyn's Windsor Terrace (or technically Park Slope?) neighborhood for some time. Back when my fiancée lived around the corner, I’d stop by multiple times a week, making it a personal favorite. It’s been a while since I’ve visited, but the memories—and the bagels—still hold a special place in my heart.

LOCATION

Windsor Terrace/Park Slope; Freehold, NJ

WHY THEY ARE NOTABLE

Big Bagels: With big spreads of cream cheese. I remember Terrace being on the pricier side, but for the portions they provided, it was decent value.

Prime Location: Conveniently located near Prospect Park, it’s the perfect spot to grab a bagel before or after a stroll through one of Brooklyn’s most iconic green spaces.

Spacious Seating: Unlike many bagel shops, Terrace Bagels offers ample indoor seating. It’s always nice to have a place to sit to enjoy your bagel and coffee.

Cinnamon Raisin Bagel Chips: Terrace Bagels makes bagel chips and sells them through the brand Brooklyn Bagel Chips. While I’m typically not a fan of either bagel chips or cinnamon raisin bagels, for a while, I battled an addiction to their cinnamon raisin bagel chips (emphasis on the cinnamon) dipped in peanut butter.

Haters Will Say: Some might argue Terrace Bagels is a little pricey for what you get. But honestly? For the quality, location, and memories, it’s worth it.

www.bakersdozengreenpoint.com

BAGEL AMBASSADOR RATING: 7.5/10

Baker’s Dozen has been a neighborhood staple in Greenpoint for over a decade, offering reliably delicious bagels and sandwiches. They don’t try to reinvent the wheel, and they don’t have to. It’s a dependable Greenpoint classic that’s earned its place as a community favorite.

LOCATION

Greenpoint

WHY THEY ARE NOTABLE

Big, Fluffy Bagels: Known for their large, pillowy bagels, Baker’s Dozen is a go-to for those who love a softer, fluffier texture.

Neighborhood Favorite: As a longtime local watering hole, this spot has built a loyal following in Greenpoint, serving as a reliable choice for bagel lovers for over a decade.

My Go-To Healthy Sandwich: “The Vegan” is my personal favorite when I want to feel like I’m making a healthy choice. It’s packed with flavor, has great texture between the crunch of the cucumber and creaminess of the avocado, and is always satisfying. You don’t have to be vegan to enjoy it (I’m not), but if it’s not your jam, they have an extensive sandwich menu to choose from.

Haters Will Say: The ordering system can feel a little chaotic during busy times, and while Baker’s Dozen might not deliver any over-the-top surprises, it’s incredibly solid and consistent—which is exactly what you want from a neighborhood bagel shop.

www.bagelsandschmear.com

BAGEL AMBASSADOR RATING: 7.4/10

Bagels & Schmear is a no-frills gem in Kips Bay that gained top marks during my bagel-reviewing heyday back in 2018. Scoring an impressive 4.83236/5 on my ratings scale, it’s a shop that left a lasting impression.

LOCATION

Kips Bay

WHY THEY ARE NOTABLE

Double-Sided Toppings & Velvety Cream Cheese: Bagels & Schmear nails the essentials. Their bagels are generously topped on both sides (a crucial detail!) and paired with cream cheese that’s perfectly smooth and spreadable.

Friendly, Joke-Cracking Staff: Every visit here feels a bit lighter thanks to the staff’s playful attitude. They’re always ready with a joke or a kind word to brighten your morning—making the whole experience more enjoyable.

Efficient Service Despite the Long Line: Don’t be intimidated by the line snaking down the block—it moves much faster than you’d expect. They’ve got the rhythm of quick service down to a science.

Neighborhood Favorite: While I haven’t been back in years, locals in the area always confirm my high praise, calling it one of the most underrated bagel shops in Manhattan.

Haters Will Say: Some might dismiss Bagels & Schmear as unremarkable or get put off by the line. But for those in the know, it’s a reliably solid option worth the wait.

www.davidbagelsnyc.com

BAGEL AMBASSADOR RATING: 7.3/10

Perhaps the most nondescript, hole-in-the-wall shop on this entire list—quite a feat, considering the competition. I know next to nothing about the shop, their origin story, or anything else about them. They have no website and zero social media presence. The only info I can find about them online is a blog post from 2008 saying they’d be closing at the end of the year. But what I do know is that during my first two years living in NYC in the East Village, among a sea of bagel shops, David’s Bagels was the one I returned to again and again.

LOCATION

Stuy Town

WHY THEY ARE NOTABLE

Massive, Fluffy Bagels: They seem to have taken a page out of their neighbor Ess-a-Bagel’s book to produce big fluffy bagels with a great doughy texture. They boast excellent seed coverage. Simple menu and incredibly consistent, from cream cheese to egg sandwiches.

Thai Family-Run Business: This is notable because of the fascinating story as to how bagel making made its way into the Thai community after the collapse of the Bagel Bakers Union Local 338. While I can’t confirm if this shop’s owners were part of that Jewish-to-Thai bagel-making transition, one thing is clear: they know their bagels. And while you’re there, don’t miss out on the Thai iced tea—it’s a refreshing and unexpected pairing.

Haters Will Say: The haters will overlook David’s Bagels due to its modest appearance and lack of online presence. But those in the know understand that this unpretentious spot delivers some of the best bagels in the city.

www.courtstreetbagels.com

BAGEL AMBASSADOR RATING: 7.3/10

Established over two decades ago, Court Street Bagels was a beloved fixture in Brooklyn's Cobble Hill. A mysterious and controversial change in ownership in 2024 – a result of a shady landlord, rent disputes, and backdoor deals (read my account of The Truth Behind The Court Street Bagels Saga for all of the juicy details) – has left a sour taste in the mouths of many long-time supporters. However, as far as I can tell, Court Street is still pumping out delicious bagels albeit in a newly renovated atmosphere.

LOCATION

Cobble Hill

WHY THEY ARE NOTABLE

Delicious Bagels: Court Street Bagels has long been known for their fluffy bagels with a thin crust and chewy texture, and thick spreads of cream cheese. It earned a 4.8863/5 on my initial review in 2022. You’d never doubt that you’d leave this spot with a hearty meal.

Community Staple: Despite its hole-in-the-wall appearance and cash only policy, over the years it became a neighborhood favorite, in large part because of the friendly service of former owner Peter Eulo, who memorized his regular’s bagel orders by heart. It is to be determined whether the new iteration of the shop will achieve the same success.

Controversial Transition: At the heart of the Court Street Bagels controversy lies a tangled web of real estate transactions and lease disputes. The pivotal players in this drama are landlord Conway Capital, led by President Abe Cohen, former owner Peter Eulo’s, and the new owner, Adam Alsoora, owner of long-time neighborhood rival Smith Street Bagels. If you don’t want to read what happened, you can watch it on TikTok.

Haters Will Say: This place isn’t the same since Peter left. I’ll say: in this instance, the haters are absolutely correct. Post-renovation, this feels like an entirely different bagel shop. But, the bagels I’ve had have still been excellent. Will Court Street Bagels survive the transition? Only time will tell.

www.nyjumbobagel.com

BAGEL AMBASSADOR RATING: 7.2/10

For over 40 years, NY Jumbo Bagels has been a Midtown East staple, once operating 24/7/365—a feat they impressively maintained until the pandemic brought changes. It was one of the first bagel shops I visited early in my bagel journey, and it holds a special place for me because of owner Kevin’s passion for his craft and business.

LOCATION

Midtown East

WHY THEY ARE NOTABLE

Bagel Tradition with a Personal Touch: Back in 2018, Kevin, the owner, was one of the first to really take the time to talk with me about the art and business of bagel-making. His stories, including how the shop operated without a key because it never closed, have stuck with me ever since.

Over Four Decades of Excellence: Maintaining a 24/7 bagel operation for over 40 years is no small feat. While those hours have changed post-COVID, the commitment to quality is the same.

A Bagel Lover’s Starting Point: This shop played a key role in my early appreciation of the bagel world. The mix of tradition, dedication, and Kevin’s candidness left a lasting impression.

Haters Will Say: Some might find the menu prices a bit steep and the interior space limited. However, the quality of the bagels and the friendly service often outweigh these minor drawbacks.

www.bagelworks.com

BAGEL AMBASSADOR RATING: 7.3/10

Bagelworks is a no-frills spot in Midtown East that unexpectedly pulled me out of a spiritual and existential bagel funk during my one and only visit in 2021, earning a near-perfect score of 4.91306/5 in my books.

LOCATION

Midtown East

WHY THEY ARE NOTABLE

Simple, No-Frills Charm: Bagelworks keeps things straightforward with its tiny interior and focus on quality. It’s not flashy, but it doesn’t need to be—it’s all about the bagels.

An Underrated Neighborhood Gem: While I haven’t been back in years, locals who live in the area consistently vouch for Bagelworks, calling it one of Midtown East’s hidden treasures.

A Heavenly First Impression: My one visit was so good it snapped me out of a bagel slump, which says a lot about the shop’s ability to deliver a transcendent bagel experience.

Haters Will Say: Some might take issue with the unassuming storefront, higher prices, or the occasional mixed reviews on service. And honestly, if that’s been your experience, I won’t argue with you—my high praise comes from a single, standout visit, so consider this a low-confidence, high-rating recommendation.

www.bestbagelandcoffee.com

BAGEL AMBASSADOR RATING: 7.2/10

Located in the heart of Midtown Manhattan, Best Bagel has earned a reputation among bagel aficionados as a top spot for classic New York bagels.

LOCATION

Midtown

WHY THEY ARE NOTABLE

A Cult Favorite Among Bagel Insiders: While I personally prefer Liberty Bagels (located on the same block), enough bagel connoisseurs have Best Bagel ranked high on their lists that I feel obligated to include them here. “Your favorite bagel maker’s favorite bagel maker” might be an apt description.

Classic Midtown Staple: Known for their traditional big, fluffy bagels and fast-paced service, Best Bagel attracts a steady flow of regulars who swear by its quality.

Haters Will Say: The atmosphere can be hectic and lines can be long thanks to its location in the middle of a touristy neighborhood.

www.wheatedbrooklyn.com

BAGEL AMBASSADOR RATING: 7/10

Known for its acclaimed sourdough pizza, Wheated extends its expertise to bagels as a special weekend offering, creating a unique experience for bagel lovers.

LOCATION

Flatbush

WHY THEY ARE NOTABLE

A Sourdough Bagel Exception: While I’m usually not a fan of sourdough bagels—often finding them too chewy, tangy, and open-crumbed—Wheated’s bagels are a rare exception. Their sourdough bagels are expertly balanced, with just the right amount of chew and tang. BagelFest attendees agree—Wheated won “Best of the Boroughs” and finished 3rd overall in “Best of the Fest” at the 2023 New York BagelFest.

Pizza Expertise Meets Bagels: As one of Brooklyn’s best pizza spots, Wheated and owner David Sheridan brings their skill and flavor mastery to bagels

Weekends Only For Now: One of the biggest drawbacks of Wheated is their availability. For a while, they were offering them every weekend, but then took a long pause. A recent Instagram post suggests they’ll be returning soon—something I’ll be keeping my eye out for.

Expanding to Louisville: Interestingly, Wheated opened a second pizza location in Louisville, KY in 2024. Are their bagels soon to follow? 

Haters Will Say: The bagels are hard to come by, and they don’t make them as sandwiches. I say: yes, it’s true you can only get their bagels (some) weekends. But when they are in stock, they are worth the visit.

Leo’s: Used to be the clear best option in FiDi, but the competition has grown stiff.

Black Seed: Known for “New York-Montreal Hybrid.” Fantastic where they bake on-site, though quality can vary at other locations. Once known for being pricey, now on par with the rest of the city.

Zucker’s: One of the largest family-owned bagel chains in NYC with 7 locations. “Best of the Boroughs” BagelFest winner that consistently delivers quality.

Murray’s: Once a top tourist destination, still a solid pick for a classic NYC bagel experience.

Tal Bagels: Good bagels, but the 1st Ave location has been cagey when I’ve asked for bagels fresh out of the oven.

Kossar’s: Oldest operating bagel and bialy bakery in NYC, open since 1936. Not the same as it used to be under the original owners, but still a go-to for bialys.

Knickerbocker Bagels: A couple of great visits, have heard great things, but I haven’t been enough to form a stronger opinion.

Middle Village Bagels: My barber, Jonny from The Cut Shop in Greenpoint, is a bagel aficionado and swears by these. That’s enough for me to include them here.

The Bagel Shop: A faint memory of visiting, but it comes up often with UES locals.

Forest Hills Bagels: Narrowly missed the cut but worth a mention.

Gotta Getta Bagel: BagelFest 2024’s Best of the Boroughs and runner-up in 2022—clearly doing something right.

Bagel Oasis: A regular on “best of” lists with solid bagels and scratch offs. Machine rolling docks points in my book. Also recently reopened after a fire.

Bagel Boy: Representing South Brooklyn with pride!

Modern Bread & Bagel: A gluten-free bagel shop on a best bagel list? Blasphemy! As far as gluten free goes, I’ve never had better, and the bagel community is about inclusivity. Don’t knock it until you try it.